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Transnational Marketing Journal, Vol. 2, No.2, October 2014
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Transnational Marketing Journal, Vol. 2, No.2, October 2014
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Transnational Marketing Journal, Vol. 2, No.2, October 2014CONTENT: Is familiarity a moderator of brand country alliances in consumer choice? Tore Kristensen, Gorm Gabrielsen & Eugene D. Jaffe The influence of country of origin on Chinese food consumers Keith Walley, Paul Custance, Tan Feng, Xu Yang, Li Cheng, & Sandra Turner Case Study: Brand Moscow in a global perspective Marina Ochkovskaya, Valentina Gerasimenko & Maria Rybalko Book Review: The Quintessence of Marketing: What You Really Need to Know to
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Transnational Marketing Journal, Vol. 2, No.2, October 2014
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