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The Brand Benefits PlaybookBy: Allen Weiss, Deborah J. MacInnis 2024 Global Book Awards Finalist From two of the worlds leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace. Todays customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers
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The Brand Benefits Playbook
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