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Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Paperback
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Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Paperback
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Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Paperbackby Scott Donaton (Author), Donaton Scott (Author) Explains why the entertainment and advertising industries need to create business models based on content commerce partnerships. Back Jacket The inside scoop on innovations and relationships that are revolutionizing the industry. . From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe
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Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Paperback
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